How the market sees it, and how your people live it — in one
system, benchmarked across 50+ industries.
Marketing owns the outside. HR owns the inside. Agencies advise on both.
MARKETING & BRAND
Track perception, differentiation and position against your industry. Prove what brand work moved.
HR & PEOPLE
See retention risk, leadership clarity and whether your people recognise the brand you sell.
AGENCIES & CONSULTANCIES
Bring evidence to the pitch and the review. Measure across a portfolio of client brands.
Internal and external perception together determine what a brand truly
represents. Seeing only one side creates blind spots. Seeing both creates clarity.
brandr Index — how the market judges your brand from the outside.
brandr Tracker
Repeated measurement that follows change over time and builds a trend line.
brandr Employer Index — how your people experience it from the inside.
brandr Pulse
Short, recurring measurement giving fast feedback on a focused set of questions.
The distance between the promise the market hears and the reality your people experience. No brand tracker or engagement tool can produce it. brandr can, because both measurements sit in one system.
Build surveys, send them, read reports and manage every brand you are responsible for — in one place.
Build a survey with your own targeting, send it to your own list or source a panel.
Scores, dimensions and the recommendation gauge, ready to share with the people who decide.
Run and compare several brands from one account — built for groups, agencies and multi-brand owners.
Every result read against your industry, not in isolation.
A structured four-step decision framework for brand leaders.
Collect focused insights from customers and employees using a survey designed around your strategic priorities. It’s ready to send and takes just 4 minutes to complete, making it easy to gather meaningful feedback quickly.
Access real-time analytics that translate raw responses into clear indicators of brand health, perception, and alignment.
brandr highlights patterns and priority areas in the data, helping you understand what deserves attention and where to focus for the greatest impact.
Act on insights with confidence. Track progress over time and evaluate whether decisions are improving alignment and performance.
Most brand trackers are built by software companies.
This one was built by the person who did the research.
brandr Index was developed by Dr Friðrik Larsen, Associate Professor of Marketing at the University of Iceland and the first person to hold a PhD in brand research within the energy sector.
The software was built around it, not the other way round.
You can read the method, then check the maths.
Across more than 50 industries, not a sample of three.
Unfiltered feedback from the partners who drive our data.
"We wanted to see how our strategy aligned with customer expectations. Based on the results of the brandr Index, we saw an opportunity to focus more on sustainability. Both in the sense of improving our track record and helping other companies become more sustainable by utilizing technology.
When we used brandr Index for the first time the results delightfully indicated that brand image aligned in many aspects with our marketing and communication activities. But, there were also gaps we felt we should focus on, and things that needed an emphasis."
Audur Inga Einarsdóttir
Director of Marketing
Advania
“This is one of the most robust approaches I've come across when it comes to measuring brand health internally ... I really like how it connects brand strength directly to workforce outcomes.”
Christopher Rastin
Head of Research
E.ON
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“I’m meeting a potential client in financial services tomorrow – it is a competitive pitch but will need brandr Index again as part of our methodology. We’d very much like to include brandr Index in our ecosystem”.
Partner
Brandpie
"The first upside—important for a company of our size—is that it is less expensive than the alternatives. It gives us deeper data for less, and from a broader group of people."
Magnus Haflidason
CEO
Domino's Pizza Iceland
"We could really pinpoint those areas that needed improvement. That was the biggest thing. But, it was also good to get a confirmation on what we were doing right. brandr Index was proof that we were hitting the mark in a number of areas. The main thing brandr Index told us was a bit surprising.
It was that people didn’t know where to buy HH merchandise in the capital area of Reykjavik. And that was important. In the word cloud there was no mention of any retailers. We found that pretty unusual, we thought that people would connect certain retailers with HH, but it simply wasn’t the case."
Bjorn Thorisson
Sales & Marketing, Iceland
Helly Hansen
"We have used another survey tool which wasn’t as in-depth, it didn’t have as many cogs in the wheel. brandr Index helped me identify areas where we needed to improve. Using it was a step in the right direction."
Baldur Olafsson
Director of Marketing
Bónus
"We believe we have built a really strong brand, so we wanted to test that—to see where we stood compared to similar companies. My first impression after running the survey was that the results were very easy to understand. I was surprised at the amount of information there. I did not know the survey went so deep into the mind-set of the customer."
Fanney Skuladottir
Marketing Director
Blush
50+
benchmarked industries
15000+
survey responses analyzed
10+ years
of brand tracking
brandr’s benchmarks help leaders interpret results in context and make informed choices.
Measure external perception and internal alignment together with brandr Index and brandr Employer Index.
Understand how customers and employees truly see your brand.
€ 319
/month
€398 bought separately — save €79 a month
WHAT YOU GET
Both indexes, four external and three internal dimensions
75 index responses a month
1 brand · 1 user seat
Industry benchmarks and the alignment gap
Best value · save 20%
Turn 360° brand perception into action that drives measurable growth.
€ 549
/month
€678 bought separately — save €129 a month
EVERYTHING IN STARTER, PLUS
brandr Tracker and brandr Pulse — measure between indexes
500 index responses a month, plus 300 tracker and pulse
3 brands · 5 user seats · role-based permissions
Strategic recommendations, impact matrix, comment analysis
Comprehensive brand intelligence tailored to your scale, goals, and complexity.
Only available on yearly billing cycles
EVERYTHING IN GROWTH, PLUS
Unlimited users and a custom number of brands
Custom questions and custom response volumes
Dedicated account manager
Portfolio view across every brand you own
Only need one side?
Add the inside for €120 more
€ 199
/month
Get started
Add the inside for €210 more
€ 339
/month
Get started
Enterprise only available on yearly billing cycles
Add the outside for €120 more
€ 199
/month
Get started
Add the outside for €210 more
€ 339
/month
Get started
Enterprise only available on yearly billing cycles
Understand how customers and employees truly see your brand.
$ 369
/month
$464 bought separately — save $92 a month
WHAT YOU GET
Both indexes, four external and three internal dimensions
75 index responses a month
1 brand · 1 user seat
Industry benchmarks and the alignment gap
Best value · save 20%
Turn 360° brand perception into action that drives measurable growth.
$ 639
/month
$790 bought separately — save $150 a month
EVERYTHING IN STARTER, PLUS
brandr Tracker and brandr Pulse — measure between indexes
500 index responses a month, plus 300 tracker and pulse
3 brands · 5 user seats · role-based permissions
Strategic recommendations, impact matrix, comment analysis
Comprehensive brand intelligence tailored to your scale, goals, and complexity.
Only available on yearly billing cycles
EVERYTHING IN GROWTH, PLUS
Unlimited users and a custom number of brands
Custom questions and custom response volumes
Dedicated account manager
Portfolio view across every brand you own
Only need one side?
Add the inside for $140 more
$ 229
/month
Get started
Add the inside for $245 more
$ 395
/month
Get started
Enterprise only available on yearly billing cycles
Add the outside for $140 more
$ 229
/month
Get started
Add the outside for $245 more
$ 395
/month
Get started
Enterprise only available on yearly billing cycles
Understand how customers and employees truly see your brand.
€ 3,190
/year
€3,980 bought separately — save €790 a year
WHAT YOU GET
Both indexes, four external and three internal dimensions
75 index responses a month
1 brand · 1 user seat
Industry benchmarks and the alignment gap
Best value · save 20%
Turn 360° brand perception into action that drives measurable growth.
€ 5,490
/year
€6,780 bought separately — save €1,290 a year
EVERYTHING IN STARTER, PLUS
brandr Tracker and brandr Pulse — measure between indexes
500 index responses a month, plus 300 tracker and pulse
3 brands · 5 user seats · role-based permissions
Strategic recommendations, impact matrix, comment analysis
Comprehensive brand intelligence tailored to your scale, goals, and complexity.
From € 8000
EVERYTHING IN GROWTH, PLUS
Unlimited users and a custom number of brands
Custom questions and custom response volumes
Dedicated account manager
Portfolio view across every brand you own
Only need one side?
Add the inside for €1,200 more
€ 1,990
/year
Get started
Add the inside for €2,100 more
€ 3,390
/year
Get started
Enterprise only available on yearly billing cycles
Add the outside for €1,200 more
€ 1,990
/year
Get started
Add the outside for €2,100 more
€ 3,390
/year
Get started
Enterprise only available on yearly billing cycles
Understand how customers and employees truly see your brand.
$ 3690
/year
$4,640 bought separately — save $920 a year
WHAT YOU GET
Both indexes, four external and three internal dimensions
75 index responses a month
1 brand · 1 user seat
Industry benchmarks and the alignment gap
Best value · save 20%
Turn 360° brand perception into action that drives measurable growth.
$ 3690
/year
$7,900 bought separately — save $1,500 a year
EVERYTHING IN STARTER, PLUS
brandr Tracker and brandr Pulse — measure between indexes
500 index responses a month, plus 300 tracker and pulse
3 brands · 5 user seats · role-based permissions
Strategic recommendations, impact matrix, comment analysis
Comprehensive brand intelligence tailored to your scale, goals, and complexity.
From $ 9300
EVERYTHING IN GROWTH, PLUS
Unlimited users and a custom number of brands
Custom questions and custom response volumes
Dedicated account manager
Portfolio view across every brand you own
Only need one side?
Add the inside for $1,400 more
$ 2290
/year
Get started
Add the inside for $2,450 more
$ 3950
/year
Get started
Enterprise only available on yearly billing cycles
Add the outside for $1,400 more
$ 2290
/year
Get started
Add the outside for $2,450 more
$ 3950
/year
Get started
Enterprise only available on yearly billing cycles
One survey per product — one brandr Index and one brandr Employer Index. Build a real measurement with your own audience, take as long as you need, and see your own results before you decide.
Set up your brand workspace and complete onboarding
Build a full survey: targeting, questionnaire, branding
Import or add your recipient list
Preview every survey template and your full survey flow
See feasibility and cost estimates if you source a panel
Launching live fieldwork and collecting responses at scale
Full analytics dashboards, benchmarks and recommendations
Additional surveys, trackers and pulses
No card. No auto-charge. No countdown. Upgrade when you are ready.
brandr is the brand intelligence platform, built in Iceland to support evidence-based brand decisions.
We believe strong brands are built through consistent decisions that align internal culture with external perception.
brandr measures how your brand is perceived by the people who matter most: your customers and your employees. We turn perception data into clear scores across key brand dimensions, so you know exactly where your brand stands and what to focus on.
General survey tools give you a blank form and raw data. brandr gives you a research-backed framework built specifically to measure brand health, an automated dashboard, and actionable insights. No manual analysis, no consultants, no spreadsheet work.
Setup takes less than 15 minutes. Upload your audience, review, and launch. In most cases, you'll have results within two weeks.
Yes. brandr is built for continuous measurement. Run regular indexes and waves and/or pulses to see how your scores evolve, spot trends early, and measure the impact of your brand-building work.
brandr Index measures the strength of your external brand positioning across four dimensions: Differentiation, Segmentation, Perception & Image, and Social Responsibility.
Employer Index measures how your employees experience the brand internally across three dimensions: Branding, Human Resources, and Equality.
You can buy each independently or together for a full 360° view.
No card. No time limit. One survey per product.
The Brand Intelligence Platform.
