"We wanted to see how our strategy aligned with customer expectations. Based on the results of the brandr Index, we saw an opportunity to focus more on sustainability. Both in the sense of improving our track record and helping other companies become more sustainable by utilizing technology.
When we used brandr Index for the first time the results delightfully indicated that brand image aligned in many aspects with our marketing and communication activities. But, there were also gaps we felt we should focus on, and things that needed an emphasis."
Audur Inga Einarsdóttir
Director of Marketing
Advania
“innogy was a part of the beta phase for the brandr Index. I have witnessed the ambition and professionalism in developing the tool and I’m confident of its usefulness for energy companies.”
Head of Global Brand Management
innogy (acquired and merged with E.ON)
“I’m meeting a potential client in financial services tomorrow – it is a competitive pitch but will need brandr Index again as part of our methodology. We’d very much like to include brandr Index in our ecosystem”.
Partner
Brandpie
"The first upside—important for a company of our size—is that it is less expensive than the alternatives. It gives us deeper data for less, and from a broader group of people."
Magnus Haflidason
CEO
Domino's Pizza Iceland
"We could really pinpoint those areas that needed improvement. That was the biggest thing. But, it was also good to get a confirmation on what we were doing right. brandr Index was proof that we were hitting the mark in a number of areas.The main thing brandr Index told us was a bit surprising.
It was that people didn’t know where to buy HH merchandise in the capital area of Reykjavik. And that was important. In the word cloud there was no mention of any retailers. We found that pretty unusual, we thought that people would connect certain retailers with HH, but it simply wasn’t the case."
Bjorn Thorisson
Sales & Marketing, Iceland
Helly Hansen
"We have used another survey tool which wasn’t as in-depth, it didn’t have as many cogs in the wheel. brandr Index helped me identify areas where we needed to improve. Using it was a step in the right direction."
Baldur Olafsson
Director of Marketing
Bónus
"We believe we have built a really strong brand, so we wanted to test that—to see where we stood compared to similar companies.My first impression after running the survey was that the results were very easy to understand. I was surprised at the amount of information there. I did not know the survey went so deep into the mind-set of the customer."
Fanney Skuladottir
Marketing Director
Blush
