Large organisations already have insight teams, agencies and data. What they usually lack is a single consistent
measurement that lets them compare one brand, one market or one business unit against another.
When each brand commissions its own research, the group ends up with a lot of data and no way to read it as a whole.
Three agencies running three methodologies produce three numbers that cannot be placed on one chart.
Without a shared framework, portfolio decisions are made on the strongest narrative rather than the strongest evidence.
Bespoke studies per brand per year make continuous measurement financially impossible.
01
Run one measurement framework across every brand in the group
02
Compare business units, markets and categories on the same scale
03
Give each brand its own dashboard while keeping a group-level view
04
Standardise what brand health means across the organisation
05
Measure internal alignment across units, not just external perception
06
Replace scattered annual studies with continuous tracking
07
Control who sees which brand with role-based access
08
Give the board one number per brand, built the same way each time
Enterprise accounts typically run both indexes across multiple brands, with continuous tracking.
The same four external and three internal dimensions applied consistently across the portfolio.
Run and compare several brands from one account, with permissions set per brand and per report.
brandr Tracker and brandr Pulse keep the picture live between full indexes.
Unfiltered feedback from the partners who drive our data.
"We wanted to see how our strategy aligned with customer expectations. Based on the results of the brandr Index, we saw an opportunity to focus more on sustainability. Both in the sense of improving our track record and helping other companies become more sustainable by utilizing technology.
When we used brandr Index for the first time the results delightfully indicated that brand image aligned in many aspects with our marketing and communication activities. But, there were also gaps we felt we should focus on, and things that needed an emphasis."
Audur Inga Einarsdóttir
Director of Marketing
Advania
“This is one of the most robust approaches I've come across when it comes to measuring brand health internally ... I really like how it connects brand strength directly to workforce outcomes.”
Christopher Rastin
Head of Research
E.ON
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“I’m meeting a potential client in financial services tomorrow – it is a competitive pitch but will need brandr Index again as part of our methodology. We’d very much like to include brandr Index in our ecosystem”.
Partner
Brandpie
"The first upside—important for a company of our size—is that it is less expensive than the alternatives. It gives us deeper data for less, and from a broader group of people."
Magnus Haflidason
CEO
Domino's Pizza Iceland
"We could really pinpoint those areas that needed improvement. That was the biggest thing. But, it was also good to get a confirmation on what we were doing right. brandr Index was proof that we were hitting the mark in a number of areas. The main thing brandr Index told us was a bit surprising.
It was that people didn’t know where to buy HH merchandise in the capital area of Reykjavik. And that was important. In the word cloud there was no mention of any retailers. We found that pretty unusual, we thought that people would connect certain retailers with HH, but it simply wasn’t the case."
Bjorn Thorisson
Sales & Marketing, Iceland
Helly Hansen
"We have used another survey tool which wasn’t as in-depth, it didn’t have as many cogs in the wheel. brandr Index helped me identify areas where we needed to improve. Using it was a step in the right direction."
Baldur Olafsson
Director of Marketing
Bónus
"We believe we have built a really strong brand, so we wanted to test that—to see where we stood compared to similar companies. My first impression after running the survey was that the results were very easy to understand. I was surprised at the amount of information there. I did not know the survey went so deep into the mind-set of the customer."
Fanney Skuladottir
Marketing Director
Blush
Tailored to the number of brands, markets and users. Available on yearly billing.
brandr creates a shared understanding across brand, leadership, HR, and strategy teams. Everyone works from the same truth, supported by data and clear decision signals.
Yes. Portfolio management lets you run and compare multiple brands, with permissions set per brand and per report.
Yes. Role-based access decides who sees which brand, which survey and which report.
Surveys can be run per market. Talk to us about how your markets would be structured before rollout.
Built and hosted in Iceland, within the EEA and under GDPR.
Yes. Most enterprise accounts keep ad-hoc studies and use brandr as the consistent continuous layer underneath them.
Enterprise runs on yearly billing with a dedicated account manager. We can supply security and data processing documentation.
No card. No time limit. One survey per product.
The Brand Intelligence Platform.
