Campaign metrics tell you what happened last quarter. Brand
measurement tells you whether the thing you are building is getting
stronger — and gives you a number your CFO will accept.
Everything else in marketing has a dashboard. Brand usually has an anecdote and an agency deck.
Without a consistent measurement, every brand conversation restarts from opinion.
A single tracking number tells you the score changed. It does not tell you which dimension moved it.
Your score means nothing until you know what strong looks like in your category.
01
Track brand health continuously instead of once a year
02
See which dimension is driving or holding back your score
03
Benchmark against your industry, not against last quarter
04
Test whether a repositioning actually landed with the market
05
Show the board a defensible number, not a sentiment summary
06
Identify which audience segments see you differently
07
Catch perception problems before they reach revenue
08
Give your agency a brief grounded in evidence
Most marketing teams start with brandr Index, then add the internal side once the external picture is established.
Four dimensions — perception, social responsibility, differentiation and segmentation — benchmarked against more than 50 industries.
Repeated measurement between full indexes, so movement across waves is comparable rather than anecdotal.
Adding brandr Employer Index shows whether your people can deliver the brand you are selling.
Unfiltered feedback from the partners who drive our data.
"We wanted to see how our strategy aligned with customer expectations. Based on the results of the brandr Index, we saw an opportunity to focus more on sustainability. Both in the sense of improving our track record and helping other companies become more sustainable by utilizing technology.
When we used brandr Index for the first time the results delightfully indicated that brand image aligned in many aspects with our marketing and communication activities. But, there were also gaps we felt we should focus on, and things that needed an emphasis."
Audur Inga Einarsdóttir
Director of Marketing
Advania
“This is one of the most robust approaches I've come across when it comes to measuring brand health internally ... I really like how it connects brand strength directly to workforce outcomes.”
Christopher Rastin
Head of Research
E.ON
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“I’m meeting a potential client in financial services tomorrow – it is a competitive pitch but will need brandr Index again as part of our methodology. We’d very much like to include brandr Index in our ecosystem”.
Partner
Brandpie
"The first upside—important for a company of our size—is that it is less expensive than the alternatives. It gives us deeper data for less, and from a broader group of people."
Magnus Haflidason
CEO
Domino's Pizza Iceland
"We could really pinpoint those areas that needed improvement. That was the biggest thing. But, it was also good to get a confirmation on what we were doing right. brandr Index was proof that we were hitting the mark in a number of areas. The main thing brandr Index told us was a bit surprising.
It was that people didn’t know where to buy HH merchandise in the capital area of Reykjavik. And that was important. In the word cloud there was no mention of any retailers. We found that pretty unusual, we thought that people would connect certain retailers with HH, but it simply wasn’t the case."
Bjorn Thorisson
Sales & Marketing, Iceland
Helly Hansen
"We have used another survey tool which wasn’t as in-depth, it didn’t have as many cogs in the wheel. brandr Index helped me identify areas where we needed to improve. Using it was a step in the right direction."
Baldur Olafsson
Director of Marketing
Bónus
"We believe we have built a really strong brand, so we wanted to test that—to see where we stood compared to similar companies. My first impression after running the survey was that the results were very easy to understand. I was surprised at the amount of information there. I did not know the survey went so deep into the mind-set of the customer."
Fanney Skuladottir
Marketing Director
Blush
Or €319 for both sides — €79 a month less than buying them separately.
brandr creates a shared understanding across brand, leadership, HR, and strategy teams. Everyone works from the same truth, supported by data and clear decision signals.
Those measure activity and response. brandr measures whether the brand itself is getting stronger, which moves on a slower cycle and predicts different things.
A full index annually or twice a year sets the baseline. brandr Tracker runs between them so you see movement without waiting a year.
Yes. Import your own list, or source a panel through the platform if you need a representative sample.
Yes. Every score breaks down into dimensions and the drivers beneath them, so you can see which part moved and by how much.
The survey takes four minutes for a respondent. Analytics update live as responses arrive.
No card. No time limit. One survey per product.
The Brand Intelligence Platform.
