Both sides, for less than most trackers charge for one.

brandr measures how your brand is perceived by the people who matter most: your customers and your employees. We turn perception data into clear scores across key brand dimensions, so you know exactly where your brand stands and what to focus on.

General survey tools give you a blank form and raw data. brandr gives you a research-backed framework built specifically to measure brand health, an automated dashboard, and actionable insights. No manual analysis, no consultants, no spreadsheet work.

Setup takes less than 15 minutes. Upload your audience, review, and launch. In most cases, you'll have results within two weeks.

Yes. brandr is built for continuous measurement. Run regular indexes and waves and/or pulses to see how your scores evolve, spot trends early, and measure the impact of your brand-building work.

brandr Index measures the strength of your external brand positioning across four dimensions: Differentiation, Segmentation, Perception & Image, and Social Responsibility.

Employer Index measures how your employees experience the brand internally across three dimensions: Branding, Human Resources, and Equality.

You can buy each independently or together for a full 360° view.