“My first impression during the purchasing stage, when I saw the presentation, was that brandr index was a very simple and readily understandable analytical tool. I could immediately see how the brand score was calculated. There was not much I had to ask about —I immediately ‘got it’”
”This was really important, because it helped us reach our customers. What we knew from the Gallup surveys was that our most negative feedback comes from people that never order our product and have no interest in it. brandr Index has helped us reach our real customers, whose feedback is actually the most valuable. So, cost, reach and depth of information are the top three upsides to using brandr Index”
“When we used brandr Index for the first time the results delightfully indicated that brand image aligned in many aspects with our marketing and communication activities. But, there were also gaps we felt we should focus on, and things that needed an emphasis”
“When we got the report, we could really pinpoint those areas that needed improvement. That was the biggest thing. But, it was also good to get a confirmation on what we were doing right. brandr Index was proof that we were hitting the mark in a number of areas.”
“brandr Index is simple and straightforward in the way it was set up, as are the questions being asked. I enjoyed that, as much as I enjoyed taking the questionnaire myself. It really fitted with what we were trying to do with Enlit. brandr Index gives you a lot of information on how a brand makes you feel, rather than about the practical aspects of a product or event”
“We have used another survey tool which wasn’t as in-depth, it didn’t have as many cogs in the wheel. brandr Index helped me identify areas where we needed to improve.”
“The results pointed the way for us, they gave direction to our marketing team. Remember that before we split into two companies all of the marketing was done by the retails side of the business”
“We wanted to see where we stood compared to similar companies.In that sense, brandr Index has definitely been beneficial for us”
“As soon I saw brandr Index for the first time I could see how it was different from other surveys. It went beyond glossy pages and fantastic words, and straight to the numbers behind your brand”
