Strategy work is judged on conviction until someone can measure it. brandr gives you a validated framework,
industry benchmarks and a number you can put in front of a client before and after the work.
Agencies win on insight and lose on proof. The gap between the two is where accounts get reviewed.
Without a baseline, a repositioning argument is a point of view competing with other points of view.
If nobody measured the brand before the work, nobody can show what the work did.
Commissioning a bespoke study per client kills the margin and the timeline.
01
Establish a measured baseline before the work starts
02
Ground a positioning recommendation in data rather than instinct
03
Show movement at the review, with the same instrument as the baseline
04
Benchmark a client against their category, not against your last client
05
Run the same framework across every account you hold
06
Diagnose whether a client’s problem is external perception or internal delivery
07
Add a measurement line to retainers without building a research function
08
Give new business conversations a diagnostic hook
Agencies typically run both indexes, because the alignment gap is the diagnostic clients cannot get anywhere else.
The full picture — what the market believes and what the client’s people actually deliver.
Repeat measurement across the life of a retainer, so progress is visible at every review.
The same dimensions and benchmarks across your whole portfolio, so your team learns one model.
brandr Index was developed by Dr Friðrik Larsen, Associate Professor of Marketing at the University of Iceland, and published across three books. When a client challenges the method, there is a method to point at.
Four external dimensions and three internal, each with published drivers beneath them.
More than 50 industries, so a client score is read in context rather than in isolation.
One framework across every account you hold, so your team learns it once.
Unfiltered feedback from the partners who drive our data.
"We wanted to see how our strategy aligned with customer expectations. Based on the results of the brandr Index, we saw an opportunity to focus more on sustainability. Both in the sense of improving our track record and helping other companies become more sustainable by utilizing technology.
When we used brandr Index for the first time the results delightfully indicated that brand image aligned in many aspects with our marketing and communication activities. But, there were also gaps we felt we should focus on, and things that needed an emphasis."
Audur Inga Einarsdóttir
Director of Marketing
Advania
“This is one of the most robust approaches I've come across when it comes to measuring brand health internally ... I really like how it connects brand strength directly to workforce outcomes.”
Christopher Rastin
Head of Research
E.ON
.png){kind=logo}
“I’m meeting a potential client in financial services tomorrow – it is a competitive pitch but will need brandr Index again as part of our methodology. We’d very much like to include brandr Index in our ecosystem”.
Partner
Brandpie
"The first upside—important for a company of our size—is that it is less expensive than the alternatives. It gives us deeper data for less, and from a broader group of people."
Magnus Haflidason
CEO
Domino's Pizza Iceland
"We could really pinpoint those areas that needed improvement. That was the biggest thing. But, it was also good to get a confirmation on what we were doing right. brandr Index was proof that we were hitting the mark in a number of areas. The main thing brandr Index told us was a bit surprising.
It was that people didn’t know where to buy HH merchandise in the capital area of Reykjavik. And that was important. In the word cloud there was no mention of any retailers. We found that pretty unusual, we thought that people would connect certain retailers with HH, but it simply wasn’t the case."
Bjorn Thorisson
Sales & Marketing, Iceland
Helly Hansen
"We have used another survey tool which wasn’t as in-depth, it didn’t have as many cogs in the wheel. brandr Index helped me identify areas where we needed to improve. Using it was a step in the right direction."
Baldur Olafsson
Director of Marketing
Bónus
"We believe we have built a really strong brand, so we wanted to test that—to see where we stood compared to similar companies. My first impression after running the survey was that the results were very easy to understand. I was surprised at the amount of information there. I did not know the survey went so deep into the mind-set of the customer."
Fanney Skuladottir
Marketing Director
Blush
Multi-client access, reporting options and partner terms are being finalised.
Talk to us about how your agency would work with brandr.
brandr creates a shared understanding across brand, leadership, HR, and strategy teams. Everyone works from the same truth, supported by data and clear decision signals.
Multi-client access is part of the agency arrangement. Talk to us about how your portfolio would be structured.
Reporting options including co-branding are part of the agency conversation.
Both models are possible. The right one usually depends on whether measurement sits inside your retainer or beside it.
A free trial gives you one survey per product with no card, so you can build a real measurement before any commitment.
The client owns their brand data. Access and permissions are set per brand and per report.
No card. No time limit. One survey per product.
The Brand Intelligence Platform.
