February 26, 2026
February 25, 2026
Kristján Sigurbjörnsson
Building A B2B Branding Strategy – Why B2B Businesses Need Branding
February 24, 2026
February 23, 2026
On brand, perception, and decisions
Articles, analyses, and perspectives that explore how brand perception influences
strategy, performance, and long-term value.
Try Brandr before you commit.
Explore Brandr with limited access to insights and recommendations. No credit card required.
Upgrade only when you are ready to go deeper.
Loved by next-generation teams
From Insights to Action.
Brandr provides a structured 4-step decision framework for brand leaders.
Send Your Survey
Collect focused insights from customers and employees using a survey designed around your strategic priorities. It’s ready to send and takes just 4 minutes to complete, making it easy to gather meaningful feedback quickly.
Analyze Results Instantly
Access real-time analytics that translate raw responses into clear indicators of brand health, perception, and alignment.
Identify What Matters Most
Brandr highlights patterns and priority areas in the data, helping you understand what deserves attention and where to focus for the greatest impact.
Take Action
Act on insights with confidence. Track progress over time and evaluate whether decisions are improving alignment and performance.
Frequently asked questions.
What does brandr actually measure?
brandr measures how your brand is perceived by the people who matter most: your customers and your employees. We turn perception data into clear scores across key brand dimensions, so you know exactly where your brand stands and what to focus on.
How is brandr different from running our own surveys?
General survey tools give you a blank form and raw data. brandr gives you a research-backed framework built specifically to measure brand health, an automated dashboard, and actionable insights. No manual analysis, no consultants, no spreadsheet work.
How long does it take to get results?
Setup takes less than 15 minutes. Upload your audience, review, and launch. In most cases, you'll have results within two weeks.
Can we track our brand over time?
Yes. brandr is built for continuous measurement. Run regular indexes and waves and/or pulses to see how your scores evolve, spot trends early, and measure the impact of your brand-building work.
What’s the difference between brandr Index and Employer Index?
brandr Index measures the strength of your external brand positioning across four dimensions: Differentiation, Segmentation, Perception & Image, and Social Responsibility.
Employer Index measures how your employees experience the brand internally across three dimensions: Branding, Human Resources, and Equality.
You can buy each independently or together for a full 360° view.
Start with a clear view of your brand.
