It captures how employees experience leadership, clarity, purpose, and strategic direction and translates that into operational and cost exposure.
This is not a culture survey.
It is a performance indicator.
Measure the internal
health of your brand.
brandrⒷ Employer Index reveals how leadership, alignment,
and culture shape retention, performance, and hiring costs.
Loved by next-generation teams
brandrⒷ Employer Index measures
internal perception and alignment.
What It Measures
Internal brand performance across drivers such as:
All structured within a consistent, benchmarkable framework.
What You Get
Who It’s For
If your priority is retention, clarity, performance, and cost control, brandr Employer Index® gives you leverage.
Real outcomes. Proven by data.
Unfiltered feedback from the partners who drive our data.
"We wanted to see how our strategy aligned with customer expectations. Based on the results of the brandr Index, we saw an opportunity to focus more on sustainability. Both in the sense of improving our track record and helping other companies become more sustainable by utilizing technology.
When we used brandr Index for the first time the results delightfully indicated that brand image aligned in many aspects with our marketing and communication activities. But, there were also gaps we felt we should focus on, and things that needed an emphasis."
Audur Inga Einarsdóttir
Director of Marketing
Advania
“innogy was a part of the beta phase for the brandr Index. I have witnessed the ambition and professionalism in developing the tool and I’m confident of its usefulness for energy companies.”
Head of Global Brand Management
innogy (acquired and merged with E.ON)
“I’m meeting a potential client in financial services tomorrow – it is a competitive pitch but will need brandr Index again as part of our methodology. We’d very much like to include brandr Index in our ecosystem”.
Partner
Brandpie
"The first upside—important for a company of our size—is that it is less expensive than the alternatives. It gives us deeper data for less, and from a broader group of people."
Magnus Haflidason
CEO
Domino's Pizza Iceland
"We could really pinpoint those areas that needed improvement. That was the biggest thing. But, it was also good to get a confirmation on what we were doing right. brandr Index was proof that we were hitting the mark in a number of areas.The main thing brandr Index told us was a bit surprising.
It was that people didn’t know where to buy HH merchandise in the capital area of Reykjavik. And that was important. In the word cloud there was no mention of any retailers. We found that pretty unusual, we thought that people would connect certain retailers with HH, but it simply wasn’t the case."
Bjorn Thorisson
Sales & Marketing, Iceland
Helly Hansen
"We have used another survey tool which wasn’t as in-depth, it didn’t have as many cogs in the wheel. brandr Index helped me identify areas where we needed to improve. Using it was a step in the right direction."
Baldur Olafsson
Director of Marketing
Bónus
"We believe we have built a really strong brand, so we wanted to test that—to see where we stood compared to similar companies.My first impression after running the survey was that the results were very easy to understand. I was surprised at the amount of information there. I did not know the survey went so deep into the mind-set of the customer."
Fanney Skuladottir
Marketing Director
Blush
Decisions with Clarity.
By analyzing perception data, benchmarks, and trends over time, Brandr helps teams focus on what matters most. Patterns become clearer, priorities easier to identify, and trade-offs easier to understand.
Seeing signals in context makes it easier to act. Brandr turns insights into informed action.
Structured brand intelligence. Full access.
Measure external perception and internal alignment together
with brandrⒷ Index and brandrⒷ Employer Index
Starter
Understand how customers and employees truly see your brand.
€ 319
/month
most popular
Growth
Turn 360° brand perception into action that drives measurable growth.
€ 549
/month
Enterprise
Comprehensive brand intelligence tailored to your scale, goals, and complexity.
Only available on yearly billing cycles
Starter
Understand how customers and employees truly see your brand.
€ 3190
/year
most popular
Growth
Turn 360° brand perception into action that drives measurable growth.
€ 5490
/year
Enterprise
Comprehensive brand intelligence tailored to your scale, goals, and complexity.
From € 8000
Starter
Understand what customers really think of your brand.
€ 199
/month
most popular
Growth
Turn customer perception into sharper positioning and brand value.
€ 339
/month
Enterprise
Customer intelligence built for scale, depth, and strategic impact.
Only available on yearly billing cycles
Starter
Understand what customers really think of your brand.
€ 1990
/year
most popular
Growth
Turn customer perception into sharper positioning and brand value.
€ 3390
/year
Enterprise
Customer intelligence built for scale, depth, and strategic impact.
From € 8000
Starter
Understand how employees truly experience your brand.
€ 199
/month
most popular
Growth
Turn employee insight into stronger loyalty, pride, and retention.
€ 339
/month
Enterprise
Employer intelligence tailored to large, complex organizations
Only available on yearly billing cycles
Starter
Understand how employees truly experience your brand.
€ 1990
/year
most popular
Growth
Turn employee insight into stronger loyalty, pride, and retention.
€ 3390
/year
Enterprise
Employer intelligence tailored to large, complex organizations
From € 8000
From Insights to Action.
Brandr provides a structured 4-step decision framework for brand leaders.
Send Your Survey
Collect focused insights from customers and employees using a survey designed around your strategic priorities. It’s ready to send and takes just 4 minutes to complete, making it easy to gather meaningful feedback quickly.
Analyze Results Instantly
Access real-time analytics that translate raw responses into clear indicators of brand health, perception, and alignment.
Identify What Matters Most
Brandr highlights patterns and priority areas in the data, helping you understand what deserves attention and where to focus for the greatest impact.
Take Action
Act on insights with confidence. Track progress over time and evaluate whether decisions are improving alignment and performance.
Two Perspectives, One Truth.
Internal and external perception together determine what a brand truly represents. Seeing only one side creates blind spots. Seeing both creates clarity.
Blend internal insights and external perceptions into a single, decision-ready view of your brand.
Turn insight into alignment.
See how brand perception influences behavior and outcomes across your organization.
Track alignment across the organization
Understand how leadership, teams, and customers experience the brand, all in one view.
Identify what drives trust and confidence
See which factors influence sentiment, loyalty, and long-term brand strength.
Compare across time and structure
Analyze trends across years, departments, and regions to support informed decisions.
Share clarity across teams
Create reports and dashboards that make insights accessible and actionable for everyone involved.
Built on insight. Proven by scale.
0+
benchmarked industries
0+
survey responses analyzed
0+ years
of brand tracking
Brandr’s benchmarks help leaders interpret results in context and make informed choices.
Helping teams see their brand more clearly.
brandrⒷ is a research-based brand intelligence platform built in Iceland to support evidence-based brand decisions.
We believe strong brands are built through consistent decisions that align internal culture with external perception.
Practical frameworks for stronger brand decisions.
Works with the tools you already use.
Brandr integrates with the tools teams use every day, making it easy to connect insight with execution.
Connected data.
Clear priorities.
Confident decisions.
Frequently asked questions.
What does brandr actually measure?
brandr measures how your brand is perceived by the people who matter most: your customers and your employees. We turn perception data into clear scores across key brand dimensions, so you know exactly where your brand stands and what to focus on.
How is brandr different from running our own surveys?
General survey tools give you a blank form and raw data. brandr gives you a research-backed framework built specifically to measure brand health, an automated dashboard, and actionable insights. No manual analysis, no consultants, no spreadsheet work.
How long does it take to get results?
Setup takes less than 15 minutes. Upload your audience, review, and launch. In most cases, you'll have results within two weeks.
Can we track our brand over time?
Yes. brandr is built for continuous measurement. Run regular indexes and waves and/or pulses to see how your scores evolve, spot trends early, and measure the impact of your brand-building work.
What’s the difference between brandr Index and Employer Index?
brandr Index measures the strength of your external brand positioning across four dimensions: Differentiation, Segmentation, Perception & Image, and Social Responsibility.
Employer Index measures how your employees experience the brand internally across three dimensions: Branding, Human Resources, and Equality.
You can buy each independently or together for a full 360° view.
Start with a clear view of your brand.
